Shopware 6 · Marketing

Google Merchant Center / Google Feed

Generate product feeds for Google Shopping straight from Shopware: map fields, narrow the assortment, let the feed be fetched - no manual export.

To the Store (opens in a new tab)

Languages
German, English
Support
Included
Updates
Included
Shopware Premium Extension Partner

Premium Extension

Proven quality, lasting compatibility, real support.

What for

Current feeds without manual work

Without an extension, a feed for the Google Merchant Center comes from manual exports that go stale quickly: prices change, articles sell out, new products are missing. The extension builds the feed from the Shopware data and serves it at a fixed address that the Merchant Center fetches regularly.

  • Always current

    Prices, stock and availability come from the Shopware data at the moment of fetching.

  • Field by field

    The feed attributes are mapped to product fields in the administration.

  • Per sales channel

    Separate feeds with language, currency and assortment for each sales channel.

  • Inside the standard

    No change to the Shopware core, updates can still be installed.

Features

What the extension brings

  • Feed generation from Shopware

    Product data, prices and images are turned into the feed format without an intermediate step.

  • Field mapping

    Fill title, description, brand, GTIN and further attributes from product fields.

  • Category mapping

    Shop categories can be assigned to the product categories used by Google.

  • Narrow the assortment

    Include or exclude products by category, manufacturer or property.

  • Fixed fetch address

    The Merchant Center fetches the feed from a fixed URL, no upload needed.

  • Several feeds

    One feed per sales channel, language and currency.

  • Automatic refresh

    The feed is rebuilt on a schedule, changes arrive without any action.

Technical details

At a glance

Languages
German, English
Support
Included
Updates
Included

Documentation

User manual: Google Merchant Center / Google Feed (opens in a new tab)

Installation, configuration and every setting in detail.

Questions

Before you buy

Something missing? Support answers within one working day.

Does the extension work with my theme?

Yes. The extension works in the administration and serves feeds; the shop theme is not affected.

Can I still install updates?

Yes. The extension only hooks into the official extension points; nothing in the Shopware core is changed.

What does the extension cost?

Price and licence model are listed in the Shopware Store, where the purchase takes place too. Updates and support are included.

Can you adapt the extension for us?

Yes, for example with further fields or your own rules for the feed. We build changes as update-safe decorators, not as a fork. That runs as custom development.

Buy directly

Google Merchant Center / Google Feed in the Store

Purchase, licence and installation run through the Shopware Store. Updates and support are included.

To the Store (opens in a new tab)

Need a change

Missing a feature?

We extend the extension in an update-safe way, or build the feature your shop needs.

Talk about your project